THE MAN, THE MOVIE STAR, THE LEGEND

“I live for myself and answer to nobody.” – McQueen on the set of The Cincinnati Kid

Almost 40 years after his death, the words of Steve McQueen still ring true as the world continues to fall for the charm of the 20th century icon. As a man who always did things on his own terms, the actor still holds the title of King of Cool – a bona fide bad boy from the streets who went on to become a rock star of the silver screen.

McQueen’s legacy continues to inspire decades after his untimely death. Inextricably linked with TAG Heuer, the King of Cool had everything the brand embodies; impeccable style, irresistible charm, and the ability to never crack under pressure. Join us as we examine how this anti-hero became, and still is, one of the coolest cats to ever stalk the planet. Not that he himself would have shown an ounce of recognition of that…