When building a luxury watch collection, there are a few things you should always consider. You want a handpicked selection of timepieces that will not only be striking as a collection, but will also provide you with a solid investment opportunity.

Brand recognition and heritage can be a determining factor for resale, with loyal watch lovers always looking to complete their collection. Managed to get your hands on a limited edition Rolex or Panerai? The rarity of the model can lead to an increase in demand and value, as collectors want to become one of the select number to own one.

Impressive watches and luxury go hand in hand, so when building a collection, look for distinct characteristics and timeless styles that will hold their value. Ricardo Guadalupe, CEO of Hublot, describes a luxury watch as a “jewel of the man” used to distinguish yourself and what you want to represent to other people.

Consider collecting a watch for every occasion, from the sleek dress watch to the durable and strapping sports watch. Much like the simple and elegant little black dress is a staple of any woman’s wardrobe, a versatile ‘all-rounder’ watch such as the Bremont Airco is a key feature of any luxury watch collection.

Feeling inspired? Check out this useful investment guide from ROX, the diamond and luxury watch specialist, for more information on building an impressive collection that retains its value.

For the real enthusiasts – ROX has turned back the hands of time and delved deeper into the history of luxury watches, uncovering the master craftsmanship behind the best-known luxury watches in their new interactive guide to the art of luxury watchmaking.

From classic to vintage, signature to limited edition, basic to masterpiece.  Find your luxury watch at Luxify.