The Place located in Hackney. In the past year property prices in eastern boroughs have risen faster than anywhere in the capital, with Hackney benefiting with average increases of 15% according to Land Registry. The East-end has become a tech hub and fundamental to the eastward rush are the infrastructure improvements alongside the demolition and renovation needed for the Olympic Games. Flats in Hackney have attracted stronger demand ever since Stratford was named as the key host of the Olympic Games in 2012, thanks to the marked improvements currently being undertaken. The Mayor of London approved a major mixed use regeneration scheme in 2014 with GBP12.5 billion invested into the area so far. The employed population has increased by 30% over the last decade; the rapid rise in the number of people employed mirrors trends in housing, qualifications and occupations. Hackney’s total population is expected to exceed 300,000 by 2034. Hackney has seen a significant increase in rental demand: rents across the borough have increased approx. 10-15% from 2012-2013 according to The Valuation Office. This new build project is on Well Street, which is a 6 minute walk from London Fields Station then takes you to Liverpool Street in 9 minutes, Moorgate in 17 minutes and Green Park in 31 minutes. One of the most sought after places to live in Hackney is around London Fields, which is a 7 minute walk south of our project, reaching Victoria Park, Regents Canal and London College of Fashion all a few moments away from Hackney’s town centre with shops, galleries and bars. The Place Essentials DEVELOPER: Galliard Homes TOTAL NUMBER OF UNITS: 16 units (2 x 1-bed / 12 x 2-bed / 2 x 3-bed) ANTICIPATED COMPLETION: December 2015 LOCATION: 52 Well Street, Hackney London E9 7PX LEASE TERM: 999 years (from 1st January 2014) PRICE RANGE: GBP490,000 - GBP750,000 AVERAGE PRICE/SQ FT: GBP875 per sqft TRAVEL TIMES: London Fields - 6 minute walk Liverpool Street - 15 minutes Moorgate - 23 minutes London Bridge - 30 minutes Kings Cross - 30 minutes London City Airport - 51 minutes Investment Case Hackney, nestled between the renowned areas of Islington and Tower Hamlets, is fast becoming London’s latest trendy hotspot. The area boasts both modern, urban features alongside green open spaces and is still a mere 16 minutes from Bank. - Popular commuter hub due to proximity to central London - Pricing ripple effect from Central London is pushing buyers and renters to more affordable locations o Average asking prices in Shoreditch - which borders Islington - have reached £895,391, compared to £636,230 in Hackney overall - Both an Olympic host and city fringe borough, the area has benefitted from major regeneration over the last 5 years o GBP2 million from the Mayor of London’s Regeneration Fund o Over £1 billion investment in the London Overground rail network which supplies Hackney - Nearby booming Tech sector o Tenants such as BT are already moving to Hackney creating an arc of digital and creative employment running from the Olympic Park through Hackney to Silicon Roundabout Hackney will continue to attract substantial residential demand due to the following factors: - Current regeneration plans for the area - Growing local economy and the nearby booming tech industry - Imminent infrastructure improvements to the Overground Neighborhood Features Hackney is located in North East London and is inner London’s greenest borough, with over 62 parks and green spaces. Hackney is an active district; with more people cycling to work than any other London Borough. - Hackney is supplied by both main line stations and Overground stations o Current Overground stations include Hackney Central, Dalston Junction and Hoxton o 2015 will see this extended to London Fields and Hackney Downs - From London Fields station:16 mins to Bank, 23 mins to Kings Cross and 24 mins to London Bridge - Schools: Numerous ‘outstanding’ and ‘good’ OFSTED local primaries and secondaries o London College of Fashion - Local features: permanently pedestrianised High Street, Olympic size outdoor pool and established cycle paths - Shopping: many boutique and vintage local shops and cafes. Broadway market is a hub of activity on Saturdays. o Westfield Stratford is also a 10 min drive/22 min Overground - Sense of Community: 76% of people in Hackney feel they ‘belong’ to their local area; the highest of all Olympic host boroughs. Location Map (Google Map link: https://goo.gl/maps/jTgL1) Nathan Cheung Account Manager T: +852 3965 9383 M:+852 6891 8077 W: www.ipglobal-ltd.com IP Global Ltd Harcourt House , 39 Gloucester Road Suite 601-6, 6th Floor Wanchai, Hong Kong