North American buyers have typically held the majority of global wealth. However, that has changed, shifting the market for everyone, including luxury brands. For the first time, private wealth in the Asia-Pacific region has surpassed that of North America, according to a Cap Gemini SA report.

Asia Pacific countries have seen millionaires’ assets rise to $17.4 trillion.  At the same time, North America sits at $16.6 trillion and European wealth is at $13.6 trillion. This positions Asian buyers to greatly impact the market, something luxury brands should note and incorporate into their plans.

Every luxury brand should be exploring how to bring their wares to the wealthy buyers of Asia Pacific countries. Luxify can make that easy, providing a platform for showcasing and selling luxury goods, items, and experiences to wealthy buyers who want to lead a decadent, comfortable lifestyle.

Luxify is striving to bring Asian buyers to luxury brands all over the world. We are in the perfect spot to do this, with the phenomenon of increasing wealth in Asia Pacific. As Asia’s leading marketplace for luxury, we bring your luxury goods into the reach of interested buyers, cutting back any complications and smoothing the transaction on both ends. It is beneficial for both buyers and brands to work with us. It’s because we have the experience and knowledge needed to attract buyers and to bring in the goods they want.

What Potential Do Asian Buyers And Markets Have?

Asian buyers and markets represent a huge force. These buyers are looking for a lot from Western suppliers, particularly high-quality, and valuable goods. Buyers want reliable service from quality brands and prefer to shop all in one place.

Luxify works well within this model. It provides a large marketplace of luxury goods that are sure to please even the most discerning buyer. Tap into the huge buying power of Asian markets by listing your luxury wares and experiences through Luxify.

There is nothing that would appear to be too luxurious for the Asia Pacific market. Therefore, even things that might not appeal to Western buyers are fair game in this market. Buyers are looking for the utmost in luxury, from purchasing superyachts to private jets.

Asian buyers represent a market that is still untapped in many ways – their wealth has just tipped over that of Western buyers. It shows that luxury brands are in the perfect position to capture the attention of people who have money to spend and are looking for a reliable place to buy. Simply put, there is huge potential within Asian markets. Thus, any luxury brand looking for success would be well advised to start marketing to this demographic.

The Differences Between Asia-Pacific Markets And North American/European Markets

To sell to Asia Pacific buyers it is important to understand how this market is different from those in North America and Europe. Luxify is experienced in selling to Asian buyers and understands the nuances of catering services and products to that demographic.

A lot of the Asia Pacific market is internet based. Internet users in China exceed 400 million people, and it is one of the world’s largest online user bases. With this in mind, it is obvious that the internet is a great place to target Asia-Pacific region buyers. While other markets that prefer an in-person experience.

The internet is so important in attracting Asia Pacific buyers. Therefore, a site like Luxify makes sense – it is a well-designed, easy to navigate site with a strong online presence, making it easy for buyers to source what they want in a manner that is already familiar to the demographic in question.

Online marketplaces are common in Chinese markets, so it makes sense that Asian buyers have an interest in a high-quality marketplace like Luxify. Instead of trying to bring buyers to your individual site, you can meet them where they already are through a site with a large inventory.

Asia Pacific buyers are more likely to have an interest in luxury wares, understanding that their money can go a long way. They also appreciate that luxury goods are a significant social indicator. For brands specializing in the highest quality items on the market, an Asian buyer is an ideal target.

In particular, Asia Pacific buyers often focus on foreign real estate, making billions of dollars’ worth of property purchases in recent years. Higher end properties are a great investment for Asian buyers. As they want to use properties as an investment.

For sellers, we can take a lot of the work out of establishing yourself in a manner that is appealing to Asia Pacific buyers. Instead of having to create your own marketing plan, let Luxify help you reach potential customers.

www.luxify.com