Vilac, 100 ans de jouets en bois

2010

Les arts décoratifs, musée du jouet, Paris

Muséographie: Dorothée Charles & Hervé Halgand

Scénographie: Florence Doléac, Assistée de Violaine Visentin & Yonah Riollet

The project proposes to explore all angles of the Vilac universe in a friendly and joyful world that entertains young and old.

The toys are set by themes that you will guess, in shop windows dressed in small theaters.

Media toys are stacked boxes, inspired by an infinite set of construction varied with each theme. Each toy is so disposed in or on a box.

Some toys are almost out of sight, which sharpens fantaisies and provokes desire.

Florence Doléac sets her work in an interstitial space where design hobnobs with art, and where presentation and production methods waver between a system that is both commercial and institutional. The fact that she lays claim to this not very common stance endows her with a specific identity. The fact is that not only does Florence Doléac introduce a tension between production and exhibition, with answers that brim with wit and poetry, but she also develops a line of questioning about function and its contrasting counterpart: uselessness. Her proposals and ideas sidestep established codes in order to upset the way we usually perceive things; she intercepts our gestures by putting a finger on their limits. The incongruousness of the various situations thus created refers us to our own imagination, thus lightening a reality that is far too straitjacketed.