Born in May 68, Martin Le Chevallier has been developing a substantial body of work since the end of the 1990s, one in which he brings his critical eye to bear on contemporary myths and ideologies.

His first work, Gageure 1.0 (Wager 1.0,1999), takes the “spectator-cum-guinea pig” through the world of corporate discourse in the form of a labyrinthine arborescence on CD-ROM. After this project, he produced a series of games (Flirt 1.0, 2000, a game of seduction made from American film noir movie excerpts; then Vigilance 1.0, 2001, a game of video surveillance) and interactive videos. During his artist residency at the French Academy in Rome in 2000-2001, he made Félicité (Bliss), an evocation of an idle utopian society, and Oblomov, a minimalist adaptation of the novel by Ivan Gontcharov. This cycle of interactive videos came to an end in 2005 with Le Papillon (The Butterfly), the story of a character whose life is upset by the impatience of viewers.

Le Chevallier often uses the very instruments and processes that characterize our times as constituent elements in his representations of them. Witness the way in which consumerist pathologies are conjured by a vocal telephone server (Doro bibloc, 2003) and the security utopia by a “coming attractions”-type trailer (Safe Society, 2003). In 2007, the artist created a “fair” piece for the Fiac, in the form of a painted wood polyptych, in an ironic tribute to the policies of Nicolas Sarkozy (NS).

Le Chevallier’s recent pieces work on the basis of an interference with reality. In this vein, he asked a consulting firm to propose a strategy for him to attain glory (The Audit, 2008); he traveled in procession to Brussels with a miraculous European flag (The Holy Flag, 2009); he secured a Tuileries Gardens pool with remote-controlled, toy police boats (Ocean Shield, 2009); and he set up viewpoint binoculars overlooking a hypermarket (“Slowing Your Blinking” exhibition, 2010).

As a counterpoint to these contextual projects, the artist has pursued his film work. A case in point is “2008” (2010), at once a film and an installation, which presents a picaresque narrative of globalisation.

L’audit
2008
Processus de consulting
To check his work’s viability and its prospects of success, Martin Le Chevallier asked a consulting firm to conduct an “artistic performance audit”. A consultant assessed his works and his approach and evaluated the commercial and artistic outlets for the artist with regard to what the competition has to offer. After examining the artist’s age in comparison with his celebrity rating, the consultant concluded that it is worthwhile to continue his activity if he embarks on a competitive artistic development strategy. The recommended strategy defines the best aesthetic, conceptual, and commercial tactics to adopt, the most propitious geographic areas for production, promotion, and exhibition, and the optimal media and relational options to ensure the artist’s place in the market and in posterity.